Tuesday Learning Lab: “Creating a Brand that Matters”

“Creating a Brand that Matters”

Just like people, brands have emotions – both positive and negative – tied to them. In this session, Bill will provide an actionable blueprint to ensure your brand speaks to the hearts and minds of your target audience…and moves them to action. It’s time to get branding done!

Learning Lab attendees will learn:

1. Learn how to evaluate your brand objectively

2. Understand the five ways your brand needs to connect with your clients

3. Design four steps to ensure your clients love your brand

1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.

About Bill:  Bill has over 22 years of experience working in executive leadership positions at leading promotional marketing companies, always working collaboratively to achieve the “wow” desired by the target audience. 

     A Managing Partner at brandivate, a full-service marketing services, branding, and advertising agency, Bill is featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast, Promo UPFront. Bill has an extensive track record of defining and executing winning brand strategies, developing wildly successful marketing campaigns, and creating successful marketing and branding solution for Fortune 500 clients.   

     While their 19-year-old twin boys are off at college, Bill lives in Franklin, TN with his wife of 27 years, Sandy, and their 2-year-old red tick coonhound, Shelby.