PPAI has launched an industry outreach effort to elevate promo to businesses to ensure “Promotional Products are universally valued and essential to every brand.” In this session, you will see some of the tools you can use in your own business to take advantage of this campaign as well as be engaged in the effort overall.
Learning Outcomes:
1. Understand why PPAI is investing to promote the industry.
2. Understand how Promotional Products Work efforts can help you in your business.
3. Identify specific tools your business can take advantage of.
1 CAS Credit when you submit your PPAI Certification PIN Number with your survey.
About Dale: Before joining PPAI as president and CEO in August 2021, Denham spent 10 years at distributor Geiger as senior vice president and CIO responsible for significant growth, including international growth, and successfully led the organization’s digital transformation. Prior to Geiger, Denham was a member of the ASI executive team for 10 years where he was responsible for growth, including all technology, strategic partners, and publications. His first experience in the industry came in the 1990s as president of Impact. Denham served on the PPAI Board of Directors from 2015-2020, including as chair in 2018. He has served on numerous other industry boards and has been a consistent volunteer for PPAI and other industry organizations, as well as a sought-after speaker. Denham graduated from the University of South Florida with a bachelor’s in business and a minor in economics.
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